German fitness operator McFit Group will open its first Cyberobics club in the next few weeks as part of its bid to increase its virtual offering.

The women-only club will open in Berlin either next month or in June, offering three Cyberobics rooms – cardio and circuit, functional, and personal training. The 1,400sq m (15,069sq ft) club will also have a wellness, spa, bistro or childrens’ lounge.

Speaking in the latest edition of Health Club Management, Oliver Schulokat, Cyberobics managing director, said: “We’re planning to open a few of these Cyberobics-branded clubs as corporately-owned sites. But this concept will also be franchised as a boutique club model without wellness, spa, bistro or kids’ lounge. Requiring only around 350sq m, we believe it has potential both in Germany and internationally.”

Schulokat also announced that licenses for its virtual class content will be available to non-competitors and in countries where McFIT has no presence, including the UK.

The virtual brand could soon be available in hotels in the form of a small Cyberobics room or an in-room Cyberobics television channel.

Schulokat said: “We’re in talks with a big German hotel chain that wants to integrate Cyberobics into its in-room entertainment, with 10 short workouts you can do in a small space and with no equipment. Then, if you want to do a longer workout, you can go to the dedicated Cyberobics room. We see it as a huge opportunity because hotel fitness can often be quite boring.”

For the full interview click here.