Merlin secures deal with Fox for Ice Age ride
Merlin Entertainments has teamed up with 20th Century Fox with the view of launching a 4D attraction based on the popular Ice Age movie franchise.
Ice Age Dawn of the Dinosaurs - The 4-D Experience will debut at two Merlin parks in March 2012 - Alton Towers in the UK and Gardaland in Italy.
Designed and supplied by SimEx-Iwerks, the immersive attraction will combine 3D film footage from the third movie in the franchise, with an array of synchronized physical effects.
Upon exiting the 4D experience, guests will find themselves in an Ice Age-themed area where they can meet their favorite costume characters, as well as purchase branded merchandise.
Along with the new 4D attractions and gift shop, Alton Towers Resort will also feature two interactive Ice Age-themed bedrooms inside the theme park's Splash Landings Hotel.
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