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Merlin strengthens Midway roll out team
Merlin Entertainments has created a new role within its Midway Operating Group in order to cater for an accelerated roll out of new attractions.
Scott Williamson, currently global head of marketing for the Sea Life and Dungeons attractions, has been appointed marketing director of Midway Openings.
He will be tasked with putting greater focus on new attractions during their opening months, before they become the responsibility of the regional operating and brand teams.
Williamson will be supported by Amanda Starmer who will take on the broader role of marketing manager for new openings.
Meanwhile, Rebecca Hamilton and Sarah Taylor take on the new roles of global head of marketing for Dungeons and Sea Life respectively, both reporting directly to Glenn Earlam, Merlin Entertainments managing director for Midway Attractions.
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