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Miami opening for Crunch

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US-based operator Crunch has unveiled its third club in southern Florida with the opening of a 2,323sq m facility in Miami.

The fourth new club since New Evolution Ventures (NEV) took over the company last year - following bankruptcy proceedings at New York-based Crunch - the club is located at a site formerly occupied by Miami Beach Fitness.

Mark Mastrov, NEV co-founder, says there are plans to double the number of Crunch facilities in Miami over the next 12 months, as well as opening new-build sites in the New York, northern California and Los Angeles areas.

There are also plans to expand the franchise offering, with eight to 10 sites over the coming months.

Mastrov is also the founder of the 24 Hour Fitness chain in the US.

He recently announced that NEV is to partner pop singer Madonna to form a Hard Candy-branded chain of fitness clubs.

The first Hard Candy site launched in New Mexico this week with a 9,144sq m club, featuring zumba, yoga and cardio-kickboxing classes.

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US-based operator Crunch has unveiled its third club in southern Florida with the opening of a 2,323sq m facility in Miami.
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