Marking its expansion into the Middle Eastern market in 2010, the Rocco Forte Collection (RFC) is to manage a new 281-bedroom hotel and spa in Abu Dhabi, UAE.

The property will be located in a district which is to become the city's new commercial centre.

The spa will be spread over 22,604sq ft (2,100sq m) and facilities will include six single treatment rooms, a hydroroom, a room for couples and a spa suite.

The central focus will be a contemporary take on a traditional hammam experience. Raison d'Etre provided consultancy services on the spa and was also involved with its design, training and pre-opening. Details: roccofortecollection.com