Mini Art Beat allows social media users to stream videos across car’s surface
Leisure Opportunities
Job search
Job Search
see all jobs
Latest job opportunities
star job
Coach Gyms
£15k basic + commission + Bonus
Leeds, UK
NRG Gym Ltd
Competitive
NRG Gyms Manchester
star job
Lancaster University
Competitive
Lancaster, UK
Everyone Active
Competitive
Easton Leisure Centre, Bristol
star job
The Northumberland Club
£40k-£45k depending on experience
Newcastle upon Tyne, UK

Mini Art Beat allows social media users to stream videos across car’s surface

Job opportunities
The Northumberland Club
£40k-£45k depending on experience
location: Newcastle upon Tyne, UK
Lancaster University
Competitive
location: Lancaster, UK
more jobs

Mini has developed a car capable of playing videos across its surface as part of the manufacturer’s Not Normal campaign.

Labelled the Mini Art Beat, the project sees a transformed Mini Countryman fitted with 48,000 hi-resolution LEDs, enabling the car to drive along lit up like a mobile billboard.

The project allowed fans to interact with the car, by streaming their own short videos through Mini’s Facebook app, or tweeting their Vine videos with the hashtag #MINIartbeat. Selected videos were then streamed across the car’s surface as it made its way across London throughout August.

As well as being able to stream their own videos, the public were also able to use social media to add custom designs and music to the car as it drove around the capital.

Its production not only shows the development of social media’s impact on tech interaction, but it also conveys an exciting prospect for future advertising opportunities using LEDs on vehicles and large moving objects.

Last year, Mercedes Benz launched a campaign featuring an invisible car that used LEDs and and a mounted digital SLR camera to allow the car to imitate its surroundings.

A video of the Mini Art Beat in action can be found here: http://lei.sr?a=l9c1r

Sign up for FREE ezines & magazines
Mini has developed a car capable of playing videos across its surface as part of the manufacturer’s Not Normal campaign.
533606_486229.gif

More News

1 - 15 of 43,220
09 Apr 2021
A parliamentary report is calling for a £3bn intervention fund to build back better health as we come out of the COVID-19 pandemic. The report, ... More
09 Apr 2021
The coronavirus pandemic has resulted in visits to the world's top 100 museums and galleries falling by three quarters. According to an annual survey, conducted ... More
09 Apr 2021
Leisure centre operator Everyone Active has formed a partnership with WW (formerly called Weight Watchers), which will see the two combining their exercise and dietary ... More
09 Apr 2021
Adults suffering from chronic pain should be advised to take exercise, rather than be prescribed painkillers, according to new guidance from the National Institute for ... More
08 Apr 2021
As health clubs and fitness studios in England are counting the hours down to reopening day on Monday 12 April, PureGym has announced it will ... More
07 Apr 2021
Empowered Brands, the franchise investment business that acquired énergie Fitness out of a CVA in June 2020, has announced plans to accelerate the roll-out of ... More
Miha Bodytec GmbH
Miha Bodytec GmbH
07 Apr 2021
John Treharne, founder of The Gym Group, and Jana Havrdová, president of the Czech Chamber of Fitness, are among four new members to have been ... More
07 Apr 2021
Questex, owner of industry buyer event, Sibec EU, has announced it will partner with FIBO in 2021, moving the event alongside the trade show and ... More
06 Apr 2021
Les Mills has come up with an ingenious solution to get around the pandemic travel bans, which threatened a long tradition of its video Masterclasses ... More
03 Apr 2021
At-home fitness giant Peloton has officially completed the acquisition of equipment provider Precor, in a deal worth US$420m. Precor will now become a division of ... More
02 Apr 2021
Global entertainments and events firm IMG has signed a contract to operate the Chimney Lift Experience at the Battersea Power Station. The attraction will see ... More
01 Apr 2021
There is growing evidence that a COVID-19 infection could trigger diabetes in some patients. One of the studies to have made the link is a ... More
FreeMotion Fitness
FreeMotion Fitness
31 Mar 2021
The UK's major visitor attractions recorded just 45.4 million visits during 2020 – a 70 per cent fall from the 151.3 million visits they received ... More
31 Mar 2021
Danish health club operator Repeat, launched in 2016 by serial fitness entrepreneur Rasmus Ingerslev, has filed for bankruptcy. The news comes after the chain, which ... More
30 Mar 2021
In August 2020, Warner Bros announced plans to open a Harry Potter Studio Tour in Japan – the second such attraction following the hugely popular ... More
1 - 15 of 43,220
Floors 4 Gyms / TVS Sports Surfaces
Floors 4 Gyms / TVS Sports Surfaces