Mintel flags up latest US exercise trends
Les Mills International
Les Mills International
Les Mills International
Leisure Opportunities
Job search
Job Search
see all jobs
Latest job opportunities
Aston University
Competitive Salary
Aston, Birmingham
Wiltshire Council
£19,264 - £20,043 pro rata
Clayesmore School
Blandford Forum, Dorset
Stevenage Leisure Limited
Letchworth, Hertfordshire
University of Bath
£19,209 - £20,092 + 10% shift allowance + benefits

Mintel flags up latest US exercise trends

Mintel surveyed US consumers to understand their attitudes to exercise.
It found 80 per cent exercise to improve their mental health.
The vast majority of consumers believe health clubs cannot be replaced by home workouts.
There is a significant opportunity to meet the needs of older consumers who have a renewed interest in health.
Job opportunities
Coach Gyms
Self Employed
location: Leeds, Yorkshire, United Kingdom
more jobs

More than a third of consumers are working out more than before the pandemic, but they miss the personal connection that the gym offers, reveals a study on the US fitness market from Mintel.

The research, Exercise Trends – US – 2021, confirmed that mental health, not just physical fitness or weight loss, is now the leading secondary motivator for exercising, with 80 per cent of US consumers saying they work out for their mental and emotional wellbeing.

Data gathered during the research also shows that “only 15 per cent of US exercisers feel digital platforms have eliminated the need for gyms”.

The health club community – and the benefits it brings, from motivation to inspiration and friendships – is one of the key reasons gym-goers say they are returning, said Mintel.

“The role of gyms in consumers' lives is so much larger than physical exercise,” said Rebecca Watters, associate director at Mintel.

People are focusing on taking time for themselves – particularly parents of young children who use solo exercising as a mood booster and to break from hectic schedules.

"As a result, they're now looking for a more holistic approach to wellness, encompassing fitness, health and mental wellbeing, fitness operators that take a more traditional, aggressive and competitive approach to exercise are now off-putting to a large number of consumers”.

“Those who fail to address these new motivators will miss an opportunity to cater to pandemic-era regular exercisers,” it states.

Mintel also highlights a growth opportunity in the over-55s market following an increase in physical activity in older consumers around balance, resistance, flexibility and low-intensity strength workouts.

“Ageing consumers have traditionally been ignored by the fitness industry, yet they make up a large portion of the population,” said Watters. “COVID-19 highlighted the connection between age and decreased immunity to disease, thus motivating a significant number of mature consumers to renew their focus on physical health.

"A resurgence in physical activity in older consumers, combined with the sheer volume of this demographic, provides an opportunity for the fitness industry.”

Mintel also found that innovative exercise equipment and apps would continue to be a fast-growing area, enabling brands to increasingly provide consumers with personalised fitness offerings.

Find out more here [paywall].

Sign up for FREE ezines, news alerts & magazines
More than a third of consumers are working out more than before the pandemic, but they miss the personal connection that the gym offers, reveals a study on the US fitness market from Mintel.

More News

1 - 15 of 43,664
26 May 2022
The Leisure Database Company (TLDB) has revealed its State of the Fitness Industry Report UK for 2022, following an audit of more than 7,000 facilities ... More
26 May 2022
A major free exhibition on the treatment and understanding of cancer has opened at the Science Museum in London, UK. Described as a "world-first", the ... More
25 May 2022
The Gym Group’s (TGG) plans and profit forecasts were presented to analysts and investors during the company’s recent Capital Markets Day. The event was led ... More
23 May 2022
A new physical activity programme called Big Sister has been launched in the UK to help girls embrace activity during puberty and reduce the rising ... More
21 May 2022
Go Fit has been selected by the United Nations Economic Commission for Europe (UNECE) as an example of best practice for public–private partnership collaboration (PPP). ... More
19 May 2022
Ness, a US startup that is developing a range of wellness-driven credit cards, has launched its first product, the Ness Rewards app, with longer-term plans ... More
Les Mills
Les Mills
19 May 2022
Following a history of supporting US military and service members, F45 has announced a new initiative called F45 After, which offers US military personnel exclusive ... More
19 May 2022
Scruffy Dog Creative Group and Simtec Systems have partnered to launch a new immersive trackless dark ride featuring the popular Mattel IP, Fisher-Price. The ride's ... More
18 May 2022
Hyatt is piloting private gyms in five of its US hotels as part of its Stay Fit Private Fitness programme. The exercise spaces are located ... More
17 May 2022
A young girl has died following an incident at the David Lloyd gym at Capability Green, Luton. According to the BBC, police were called to ... More
17 May 2022
New fitness franchise, Circuit Society, has signed its first London location in Bayswater. The 3,000sq ft (280sq m) micro-gym, run by franchisee Liz Benjamin, will ... More
16 May 2022
Active Nottingham, part of Nottingham City Council, has released a children’s book called Can We Splash? to encourage more parents to take children swimming. The ... More
13 May 2022
The new £42m Moorways Sports Village will open its doors to the public on Saturday 21 May. The community-focused development is the result of a ... More
11 May 2022
Fitness industry veteran Harm Tegelaars has returned to the fitness industry by joining the board of directors at Hussle. Tegelaars founded the Cannons Group in ... More
11 May 2022
Planet Fitness saw its Q1 2022 revenue increase by 66.9 per cent (to US$186.7m) on 2021 – the latest sign that the US fitness market ... More
1 - 15 of 43,664
Les Mills International
Les Mills International