VisitBritain is using Britain's latest secret agent movie hero, Johnny English, to encourage potential visitors to explore the nation in 2003.

In association with Universal Pictures, VisitBritain has produced a Johnny English map in four languages which briefs visitors on what to see and do in London before setting out to see the rest of Britain.

Seren Welch of VisitBritain, said: 'VisitBritain is already aware of the pulling power of film and tv in attracting visitors to a destination with the massive success of our movie maps, including the Harry Potter - Discovering the Magic of Britain campaign.

'With an estimated one in five visitors coming to Britain because of something they've seen in a movie or on tv, this film will draw worldwide attention.

Johnny English stars Rowan Atkinson as the suave, slick, accident prone spy and John Malkovich as his arch enemy and was premiered on 6 April before going on general release on 11 April.