Scottish wave supplier, Murphys Waves, has been in the business for 16 years and has around 100 installations, including a Point Break Surf ride at Tenerife's new waterpark, Siam Park, which is a large wave pool with a travelling wave.

The company has also just created a new surf system using a static wave, called BoardRider. The price and technology varies according to the product.

Like the sport itself, the artificial surfing market looks set to be very competitive, but Meistrell thinks the market has a huge amount of untapped potential: "The surfing culture has been admired for many years and people all over the world wear surf brand clothing, even though they don't surf. I've seen many people experience surfing for the first time and get the stoke [surf-speak for 'get a buzz from it']. There is truly nothing else like riding a surfboard. I believe we're on the cusp of an explosion of the surfing experience."