Museum invests in brand identity
Tyne & Wear Museums (TWM) has appointed a design specialist to come up with a new brand identity for the Great North Museum when it opens next year.
The Great North Museum will bring together the natural history collections and archaeological exhibits that were housed in the Hancock Museum and Museum of Antiquities and Shefton Museum at Newcastle University into one flagship museum for the region.
TWM, which will operate the attraction, has appointed London-based Agenda Design Associates to develop the brand identity for the new museum.
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