Myride’s South African pilot
Virgin Active has piloted MyRide, the personal cycling experience from The Indoor Cycling Group, in South Africa.
The 2,000-participant study took part over three and a half days, with members encouraged to try out MyRide and complete a survey on their experience.
Thirty-three per cent had never participated in indoor cycling before. The average score from members for their MyRide experience was 9.07 out of 10.
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