A new range of branded food and drink - including potatoes, beer and meat products - is to be rolled out across the country by the National Trust (NT).

The phased launch of the trust's eponymous products is now underway, with items having been inspired both by the organisation's own produce and from traditional recipes. Potatoes grown on 420 acres (170 hectares) of NT-owned land at Trehill Farm in Pembrokeshire, Wales, will be sold at supermarkets from early October, while three varieties of bread will be offered by the trust's tearooms and restaurants.

NT tearooms and restaurants, as well as independent licensees, will also sell Viceroy India Pale Ale, which is brewed by the Westerham Brewery in Kent and uses hops from the trust's last remaining hop garden at Scotney Castle. Rob Macklin, NT head of agriculture, said: "We are running several campaigns that promote the idea of sustainable food, but this is the first time that we have been able to put our ideas into practice by creating a range of high quality, affordably priced foods and drinks."