Leisure Opportunities
Job search
Job Search
see all jobs
Latest job opportunities
star job
Brentwood School Sports Centre
£32,000 - £34,000pa + pension + benefits
Brentwood, Essex
Everyone Active
27,635
Stowmarket
English Heritage
£30,190 - £32,636pa + matched pension + benefits
Home-based with countrywide travel

Natural History Museum and six other institutions partner to reimagine UK museum visits

Job opportunities
Brentwood School Sports Centre
£32,000 - £34,000pa + pension + benefits
location: Brentwood, Essex, United Kingdom
English Heritage
£30,190 - £32,636pa + matched pension + benefits
location: Home-based with countrywide travel, United Kingdom
more jobs

Seven UK organisations across culture, entertainment and education have announced a partnership that will see them collaborate on reimagining the way museum exhibits unfold using storytelling and virtual technology.

The newly-created consortium is led by creative content studio Factory 42 and includes the London’s the Almeida Theatre, the Natural History Museum and the Science Museum, as well as the University of Exeter in south-western England.

Using tech from US spatial computing company Magic Leap, The Almeida and Factory 42 will create an immersive theatre that opens up two separate adventure game visitor experiences that explore multi-sensory and interactive worlds at the museums, aiming to provide visitors with interactive encounters with everything from robots to dinosaurs.

Rooms at both the Natural History Museum and Science Museum will allow visitors to play detectives roles and meet and interact with various digitally developed characters, including androids and AI beings, as well as velociraptors and fossils.

Visitors to the Natural History Museum and Science Museum experiences will be immersed within the narrative and thus able to react to the characters and create their own stories. Smaller versions of the experiences will also be available at a number of Intu shopping centres around the UK.

Dinosaurs from the collection at the Natural History Museum will be brought to life and visitors will play palaeontologist, indulging in scientific discovery. Visitors to the Science Museum, meanwhile, will take part in a mixed-reality detective experience, featuring high-resolution 3D scans of robots and other objects from its collection.

“For millions of visitors each year a visit to the Natural History Museum or Science Museum is not complete without an encounter with robots or dinosaurs,” said John Cassy, Factory 42 CEO.

“Thanks to the magic of technology and the minds of some brilliant technologists, creatives and scientists, audiences will soon be able to see, smell, hear and touch robots and dinosaurs as part of a group of family or friends.”

Director and group executive of the Science Museum Group Sir Ian Blatchford added: “We tell stories of world-changing innovations.

“Through this collaboration with our creative partners, we will be able to build new immersive worlds, where robots and automata can be experienced like never before, where people can engage with science and engineering in new and exciting ways, and where our audiences can glimpse the future of storytelling.”

The visitor experiences are expected to open to the public in Q2/Q3 2020. The project is majority funded by a grant from UK Research and Innovation with additional funding coming from Magic Leap and UK entertainment group Sky.

Almeida Theatre artistic director Rupert Goold said: “At the Almeida, we interrogate the present, dig up the past and imagine the future so we’re delighted to be joining forces with some of the most prestigious cultural institutions on a project that will use cutting-edge technology to offer a new form of storytelling.”

Sign up for FREE ezines, news alerts & magazines
Seven UK organisations across culture, entertainment and education have announced a partnership that will see them collaborate on reimagining the way museum exhibits unfold using storytelling and virtual technology.
imagesX/THUMB340373_789961_807682.jpg

More News

1 - 15 of 69,641
26 Jun 2026
Abu Dhabi-based investment firm Mubadala Capital has made a binding, fully financed €1 billion offer to acquire Pierre and Vacances SA, the European holiday resort ... More
25 Jun 2026
Low-cost gym operator, PureGym, is trialling recovery zones at two of its UK sites, democratising what was previously a premium experience. The new Recovery Zones ... More
25 Jun 2026
Disney has reaffirmed its commitment to investing US$30 billion in its US parks and cruise business by 2033, using new America250 celebrations to underline the ... More
25 Jun 2026
In a milestone moment, mental health has become a core part of CIMSPA’s occupational professional standards. Four mental health knowledge areas have been embedded into ... More
25 Jun 2026
US high-value, low-price chain, Eos Fitness, has announced plans to pilot reformer Pilates in three locations this year. Three EoS-exclusive class formats will be introduced, ... More
25 Jun 2026
Global retreat trade show, Synergy The Retreat Show, has launched a resource called The Source, which hosts an open-access online Transformation Series programme. Different retreat ... More
24 Jun 2026
Preventive healthcare company Neko Health has added body composition analysis to its full-body health scan and launched a new mobile app that integrates wearable data ... More
24 Jun 2026
Chequan Lewis is the new CEO of Crunch Fitness, taking over from Jim Rowley, who has transitioned to be executive chair.  Lewis joined the company ... More
23 Jun 2026
Sea Lanes Canary Wharf has officially opened. The 50-metre, six-lane pool, which uses the natural water of the dock, offers year-round open water swimming in ... More
23 Jun 2026
London-based high-performance fitness club, ONE LDN, is raising funds for a multi-site expansion across London, the UK, and Europe over the next five years. Founded ... More
23 Jun 2026
The Standards Authority for Touch in Cancer Care (SATCC) charity has announced its first five-day Living with Cancer and Beyond retreat, which will be held ... More
23 Jun 2026
After some delays, work on Newcastle’s £28.9 million wellness centre at West Denton is underway and scheduled for completion in late 2027.  FaulknerBrowns Architects, which ... More
23 Jun 2026
Expo 2030 Riyadh is being planned as a permanent visitor destination, with organisers confirming the six-million-square-metre site will become a Global Village after the event ... More
22 Jun 2026
A new brain clinic has opened in London, which uses non-invasive brain stimulation to treat chronic pain, anxiety and burnout at the neurological source. Naya ... More
22 Jun 2026
Palazzo di Varignana, in the Emilia Romagna region of Italy, has created a new tailored health programme designed specifically for families. Families with young children ... More
1 - 15 of 69,641