The natural personal care market continues to show strong growth after posting a 10.6 per cent increase globally to reach US$29.5bn (£18bn, €21.4bn) at the manufacturers level for 2013.

Natural Personal Care: Global Market Brief, carried out by consulting and research firm, Kline, analyzes industry trends and development, market size and growth, product trends, major brand synopses, and competitive forces within the global natural personal care market.

The leading brands differ based on country, with Aveeno and Bare Escentuals leading in the United States, L'Occitane and Saishunkan in Japan, Chando and Inoherb in China, and Yves Rocher and Oriflame in Europe.

Due to high manufacturing costs and limitations of natural preservatives, natural-inspired products are the in-product for many manufacturers, which is reflected by their market domination. Furthermore, encouraged by growing consumer awareness and improved technology, several companies are seeking to reformulate their existing product lines to remove synthetic ingredients from the mix altogether.

Brazil and particularly China are the fastest-growing natural personal care markets, with sales in China increasing nearly 24 per cent in 2013 while growth within mature markets, remains impressive as exemplified by a 7 per cent increase over the year in the United States and 6 per cent in Europe.

Carrie Mellage, vice president of Kline's Consumer Products practice, said: "Although growth numbers have settled, many factors, including a focus on new natural ingredients, the opening of new channels of distribution, and consumer movement demanding greater transparency in labeling, are stimulating the industry.”