Nautilus acquires Swiss motion tech specialist VAY
Les Mills International
Les Mills International
Les Mills International
Leisure Opportunities
Job search
Job Search
see all jobs
Latest job opportunities
star job
Halo Leisure
£49,298.88pa + pension+ benefits
Leominister / hybrid working
star job
Dauntsey's School
Devizes, Wiltshire
Gulliver's Theme Park
Warrington, Milton Keynes, Matlock Bath and Rother Valley.
star job
Outspoken Training
£12 per hour + holiday pay
Oxfordshire
University of Liverpool
£17,901 - £18,530 pa + shift allowance
Liverpool

Nautilus acquires Swiss motion tech specialist VAY

Fitness equipment giant Nautilus has acquired VAY
VAY specialises in AI and motion technology
The tech allows clients in fitness and health to understand and analyse human movement
Nautilus will integrate VAY into its JRNY digital platform
Job opportunities
Vision Redbridge Culture and Leisure Ltd
£24,303pa + annual performance reward + benefits
location: Ilford, London, United Kingdom
Edinburgh Leisure
£33,513 - £37,236pa
location: Edinburgh, United Kingdom
University of Liverpool
£17,901 - £18,530 pa + shift allowance
location: Liverpool, United Kingdom
more jobs

Fitness equipment giant Nautilus has acquired VAY, a firm specialising in AI and motion technology.

Based in Switzerland, VAY’s proprietary technology enables computers to understand human motion using cameras.

With its mission to "democratise professional human motion analysis", VAY uses computer vision and AI technology solutions and has developed human motion analysis software using any normal (RGB) camera from a device – such as a laptop, smartphone, or tablet.

The technology allows clients in fitness and health to understand and analyse human movement, providing personalised feedback on repetitions and form in real-time.

Nautilus plans to utilise the tech on its existing JRNY digital platform and enable real-time data analysis during workouts.

According to CEO, Jim Barr, the company will integrate VAY's capabilities into its JRNY platform to further develop "highly personalised one-on-one workout experiences".

“We identified a need in the market for highly accurate form tracking and coaching," Barr said.

"We believe that incorporating VAY’s technology into JRNY is the fastest way to accelerate our technical roadmap to deliver superior connected fitness experiences for our members and enhance the platform’s progress as a highly personalised one-on-one digital fitness coach.

"This acquisition directly supports our aim to continue evolving into a more digital company and helps us advance our software development capabilities.

“We also believe that this partnership will fundamentally change at-home fitness by helping customers reach their goals in a more personalised and scientific way.”

Nautilus launched the JRNY in 2019. The acquisition of VAY is part of the Nautilus' North Star: Journey to 2026 strategy, which was unveiled in March 2021 at Nautilus’ Investor Day.

The goal of the strategy is to unlock sustainable growth and to digitally transform the company, including scaling its JRNY digital fitness platform.

Nautilus expects the digital subscription business to represent approximately 20 per cent of total revenue and is targeting to have 2 million JRNY members by FYE 2026.

It currently estimates that 25 per cent of former gym-goers do not plan on returning to the gym and the emerging work-from-anywhere model will continue to thrive.

Nautilus' family of equipment brands also includes Schwinn and Bowflex.

Sign up for FREE ezines & magazines
Fitness equipment giant Nautilus has acquired VAY, a firm specialising in AI and motion technology.
HAF,TEC
2021/THUMB348437_256670_655528.jpg

More News

1 - 15 of 43,658
19 May 2022
Following a history of supporting US military and service members, F45 has also announced a new initiative called F45 After, which offers US military personnel ... More
19 May 2022
Scruffy Dog Creative Group and Simtec Systems have partnered to launch a new immersive trackless dark ride featuring the popular Mattel IP, Fisher-Price. The ride's ... More
18 May 2022
Hyatt is piloting private gyms in five of its US hotels as part of its Stay Fit Private Fitness programme. The exercise spaces are located ... More
17 May 2022
A young girl has died following an incident at the David Lloyd gym at Capability Green, Luton. According to the BBC, police were called to ... More
17 May 2022
New fitness franchise, Circuit Society, has signed its first London location in Bayswater. The 3,000sq ft (280sq m) micro-gym, run by franchisee Liz Benjamin, will ... More
16 May 2022
Active Nottingham, part of Nottingham City Council, has released a children’s book called Can We Splash? to encourage more parents to take children swimming. The ... More
Les Mills
Les Mills
13 May 2022
The new £42m Moorways Sports Village will open its doors to the public on Saturday 21 May. The community-focused development is the result of a ... More
11 May 2022
Fitness industry veteran Harm Tegelaars has returned to the fitness industry by joining the board of directors at Hussle. Tegelaars founded the Cannons Group in ... More
11 May 2022
Planet Fitness saw its Q1 2022 revenue increase by 66.9 per cent (to US$186.7m) on 2021 – the latest sign that the US fitness market ... More
10 May 2022
Sport England and UK Active have signed a five-year partnership agreement which will see the two organisations tackle inequalities within the sport and physical activity ... More
10 May 2022
Planet Fitness is offering high-school students free access to any of its 2,200 locations in the US and Canada from 16 May to 31 August. ... More
10 May 2022
A visitor attraction celebrating the history of the Scottish parish of Gretna Green – and its heritage as a destination for 'runaway marriages – has ... More
ukactive
ukactive
09 May 2022
How can organisations, including health club and leisure businesses, decarbonise, generate clean energy and harness attitudes of 'energy sobriety' to reduce CO2 emissions? These are ... More
06 May 2022
Being physically active can counter the damage of diabetes by enabling the activation of a natural system that grows new blood vessels. Diabetes not only ... More
06 May 2022
Altis, an artificial intelligence-based personal trainer solution, has secured more than US$3m worth of financing, bringing the total investments made in the fit tech brand ... More
1 - 15 of 43,658
Les Mills International
Les Mills International