Netpulse has made its location-based interactive digital media platform available through a number of leading fitness equipment manufacturers.

Life Fitness, Technogym, Matrix Fitness, Star Trac, Octane Fitness and Woodway, which account for aroud 70 per cent of fitness kit global sales.

The Netpulse platform provides exercisers with a customised entertainment experience that includes live TV, multiple channels of on-demand programmes and music videos, iPod connectivity, personalised media playlists and access to social media.

Delivery is via the company's patented custom content delivery system. In 2010 Netpulse first launched its platform as a universally compatible add-on screen for fitness equipment and has been installing it in leading clubs including Town Sports International.

It now is available embedded into the touch screen control panels of the top brands of equipment, integrated with new equipment, or as an aftermarket add-on.