Bourne Leisure has announced the opening of a new £20m hotel at its Butlins Bognor Regis resort this August.

The Ocean Hotel will offer 200 bedrooms equipped with new features such as rainfall showers, colour change lighting, widescreen televisions and DVD players, as well as private balconies overlooking the sea and the South Downs. Family rooms will also contain a separate children’s den for increased privacy.

Additional facilities will include a restaurant and bar, a spa and landscaped gardens.

Managing director Richard Bates said: “The modern-era Butlins is a unique mix of quality accommodation and entertainment that guests love. And 97 per cent say we offer brilliant value for money.

“With the amount of choice on offer this is going to be the year to be here.”

The project is part of an almost £100m investment in new and updated facilities by the holiday company over the past six years.