As the fitness industry develops, there is a call for more awards to recognise excellence throughout the industry. With this in mind, the FIA has added a brand new category to the FLAME Awards 2009, which are run in partnership with Matrix Fitness Systems.

The inaugural Future of FLAME award will acknowledge an individual who has shown remarkable dedication and commitment to the fitness industry: someone who has made a difference.

David Stalker, FIA operations director, says: “It’s vital that we recognise the people at the grassroots of this industry, as they’re the ones who consistently help people to change their lives on a day-to-day basis.”

The winner of the new accolade will be announced at the grand finale Ball of Fire event, part of the FIA FLAME conference, on 10 June.

The FIA Operator of the Year Award, which debuted at FLAME 2008, will be presented again in 2009, with a focus on incentivising the whole sector for success.

Having received this award in 2008, DC Leisure chief executive Steve Philpott says: “I’m incredibly proud of the company and everything that we have achieved.”

DC Leisure’s success stemmed from its many initiatives over the previous 12 months. Not only is it the first company to achieve the FIA’s new Code of Practice certification, but it has also been a partner on community programmes such as Active at School, go and MEND. Last year it also hosted the Marie Curie Swimathon at 59 of its sites.

Who do you think is worthy of a 2009 FLAME award? Please email suggestions, with the name of the club, the award and your reasons, to [email protected]