Casson Mann has revealed that it is working in partnership with Paris-based architects X-Tu on the development of a new international cultural wine centre for Bordeaux, France.

The facility, which forms part of a strategy to promote the city as the world's wine capital, is due to open in 2014 and will explore the stories behind wine and its place within culture.

It is hoped the Centre for Wine Culture and Tourism will become an "important destination" for wine lovers and visitors, with a hologram cinema and interactive devices proposed.

Facilities will include 'Le vin au Coeur des civilisation', an "atmospheric" gallery that is set to be submerged into the ground and will examine more than 4,000 years of wine history.

The City of Bordeaux, Bordeaux Urban Community and the CIVB - Inter-profession wine council are partnering on the EUR55m (£47.4m, US$74.4m) development

Bordeaux Chamber of Commerce and Aquitaine Regional Council are also involved, with the 10,000sq m (107,639sq ft) centre scheduled for completion in 2014.

Casson Mann co-director Roger Mann said: "This is a fantastic opportunity, working with the architects, to make the installation and the building a seamless experience."

Image: Casson Mann