JRL Sports Training, which counts boxer Chris Eubank Jr and model Katie Price among its clients, has opened a new studio in Hove.

Aimed at all demographics and catering for beginners right up to elite athletes, the facility - which is supplied by functional fitness specialists Jordan Fitness - offers services including personal training, boot camps, group exercise classes and functional fitness for juniors.

“We believe that introducing exercise to children at an early stage is very important to help with their development,” said Jack Laing, owner of the Woodland Drive facility.

“In less than two generations, physical activity has dropped by 20 per cent in the UK. We are working to increase youngsters’ activity, moving them away from the television and video games.”

Jordan Fitness’ Soft Plyo Boxes and resistance tubes have been a revelation at JRL Sports Training because not only are they child friendly but have also helped develop the speed, strength and power required by the likes of Eubank Jr in preparation for his professional fights.

The addition of Jordan Fitness Boxing Gloves, Training Rope and Weighted Vests have allowed JRL Sports Training to become the premier venue for health and fitness in the Hove area.