The first Daily Fitness Olga Šípková franchise club has opened in Prague, Czech Republic.

Located in a residential area, in the newly-built Krakov shopping centre, the key target market for the new 1,100sq m club is women aged 30–50 and living in the neighbourhood. The club therefore has a strong focus on group exercise, including aerobics, yoga, TRX, pilates, circuits and Zumba.

Owned by franchisee FAMILY & FITNESS, the club also offers a gym equipped by Star Trac, plus the H.E.A.T. Program. There are also programmes for parents to exercise with their children.

Membership costs 850 K? (US$43, £26, €32) a month including gym and aerobics, or 1300 K? (US$65, £40, €48) a month including gym and all group exercise.

Daily Fitness Olga Šípková is a franchise of Fitness Olga Sipkova, which already operates three company-owned clubs in Prague: Health & Fitness Olga Šípková, which opened in 2005; Family Fitness Olga Šípková, which opened in 2006; and Wellness & Fitness Olga Šípková, which opened in 2012 encompassing heat experiences, massage and manicures alongside group exercise options such as yoga, pilates and GRAVITY.

There are now plans to open clubs in other parts of the Czech Republic.