see all jobs
New identity for Gibraltar
The Gibraltar Tourist Board has unveiled a new identity including a new corporate logo and tagline ‘Take another look’ which will be incorporated into all UK promotional material as part of its 2004 marketing campaign.
A red sun setting over a blue Rock of Gibraltar on a white background, the logo is intended to make reference to Gibraltar’s 300-year link to Britain, which is to be celebrated in a series of tercentenary events throughout 2004.
The new identity and advertising campaign has been designed to target a “more independent and contemporary traveller, seeking value for money, while exploring somewhere new and untried.”
Joe Holliday, minister for tourism, transport and the Port, said: “Awareness of Gibraltar has grown steadily in recent years. The overall objective remains to strengthen the destination’s image in key markets, promoting Gibraltar as a preferred Mediterranean destination.”
More News
- News by sector (all)
- All news
- Fitness
- Personal trainer
- Sport
- Spa
- Swimming
- Hospitality
- Entertainment & Gaming
- Commercial Leisure
- Property
- Architecture
- Design
- Tourism
- Travel
- Attractions
- Theme & Water Parks
- Arts & Culture
- Heritage & Museums
- Parks & Countryside
- Sales & Marketing
- Public Sector
- Training
- People
- Executive
- Apprenticeships
- Suppliers