New look for Expressions clubs

Local authority leisure centre operator, Parkwood Leisure has unveiled a new look at each of its 16 Expressions health and fitness clubs.

The new look includes pop art-style branding with digitally enhanced photographs of people.

'We have moved away from the conventional imagery of people on treadmills and created a unique identity reflecting the real expressions found at your local gym; from focused concentration to smiles and laughter,' says Paul Cluett, Parkwood managing director.

The company plans to extend the Expressions brand to more than 20 sites by the end of 2003.