Melanie Williams, formerly part of Synergy Training, has joined Momentum Business Development as business development manager.

Williams’ responsibilities will focus on generating new business, delivering training programmes, and the strategic development of accounts.

Williams started as a fitness instructor before moving into membership sales, and will use this experience to train membership sales staff, fitness instructors, managers and club owners.

She says: “In these difficult financial times, it’s even more important for a business to differentiate itself with a strong sales message and to convert the leads that are generated.”