Wisdom Works Group (WWG) has launched a study into leadership across the global wellness economy, as well as the adjacent industries of healthcare and human potential and development.

WWG is a US-based social enterprise with a mission to make “thriving a standard of effective leadership”. The organisation wants to use the study to find out the extent to which leaders within health and wellbeing industries are thriving themselves.

The study seeks to answer two questions:

• As leaders of industries built to promote health and wellbeing, are you thriving personally?

• Are you advancing wellbeing through how you lead?

WWG says recent research indicates leaders globally are struggling both with their personal wellbeing and leading wellbeing for their teams and organisations.

A Deloitte report indicates 76 per cent of c-suite leaders say the pandemic has negatively affected their wellbeing and that only 56 per cent of employees said their company’s executives care about their wellbeing.

Gallup research concurs: employees who are engaged at work but not thriving in their lives have a higher likelihood of burnout, daily stress and worry, and double the rate of daily sadness and anger as employees who are thriving.

Who can take part?The firm is seeking leaders to participate from industries that enable consumers to incorporate wellness activities and lifestyles into their daily lives.

Industries include spa; physical activity; thermal/mineral springs; traditional and complementary medicine; wellness real estate; wellness tourism; workplace wellness; mental wellness; personal care and beauty; healthcare; healthy eating, nutrition and weight loss; human potential and development; pharmaceuticals; public health, prevention and personalised medicine.

Executives, managers, supervisors and those professionals, such as consultants, strategists, and coaches, who influence management can participate in the study by taking a brief, science-based assessment.

Responses will be anonymously aggregated and analysed into a detailed report to be released in Q1 of 2023.

For participating in the study, participants will receive a score of their thriving as compared to thousands of leaders globally, as well as first access to the final report of study findings.

The deadline to participate is 16 December 2022.

To take part in the inititaive, follow this link.