New survey reveals over a third of investors are looking to buy more hotels in Europe
Leisure Opportunities
Job search
Job Search
see all jobs
Latest job opportunities
star job
Leigh Sports Village
c.£45-£50k
Leigh, UK
Ilkley Lawn Tennis and Squash Club
£45,000
Ilkley, UK
star job
InspireAll
Competitive
Milton Keynes, UK
Monmouthshire County Council
£38,890 - £42,821
Abergavenny or Caldicot, Monmouthshire
Impulse Leisure
£22,920 - £26,539pa (relocation package considered)
Blackshots Leisure Centre, Thurrock, Essex

New survey reveals over a third of investors are looking to buy more hotels in Europe

50 investors surveyed collectively invested more than €26bn (£22bn, US$31bn) over the last five years, accounting for approximately a quarter of all hotel transactions in Europe
Resorts and serviced apartments have come into focus and gained popularity
The UK, Germany and Iberian Peninsula top the ranking of the most popular European regions for investors, with Barcelona dubbed the most attractive city
Job opportunities
Impulse Leisure
£22,920 - £26,539pa (relocation package considered)
location: Blackshots Leisure Centre, Thurrock, Essex, United Kingdom
Ilkley Lawn Tennis and Squash Club
£45,000
location: Ilkley, UK
InspireAll
Competitive
location: Milton Keynes, UK
more jobs
The successful vaccination rollout, paired with rising consumer confidence, has revived the demand to resume foreign holidays, therefore boosting investor sentiment
– Bořivoj Vokřínek

Over a third of real estate investors intend to buy more hotels across Europe, according to the latest research from real estate advisory firm Cushman & Wakefield.

Despite the pandemic’s disruption to the travel and tourism sector, only 21 per cent of investors intend to dial down their hotel acquisition activity while a mere 10 per cent have put plans on hold.

The results are part of a survey of more than 50 senior representatives of major private equity firms, funds, REITs and other institutional investors active in the European hotel real estate market.

The respondents’ firms invested in aggregate over €26bn (£22bn, US$31bn) over the last five years (2016-2020), accounting for approximately a quarter of all hotel transactions in Europe.

Bořivoj Vokřínek, head of hospitality research EMEA at Cushman & Wakefield, said: “The successful vaccination rollout, paired with rising consumer confidence, has revived the demand to resume foreign holidays, therefore boosting investor sentiment.

“The eagerness to acquire more hotel real estate heavily suggests investors are looking beyond the immediate impact of COVID-19 on the sector to a point when travel limitations are lifted and the hospitality, leisure and tourism industries can fully reopen, recognising that they will prove a strong hedge against inflation.”

Travelling for work or leisure?

Resorts, which typically have a stronger spa offering, were reportedly the most popular type of hotel amongst investors. Despite the complexity of their operation and seasonality, 70 per cent of respondents consider them to be more attractive than before the pandemic.

Serviced apartments have also become a more attractive asset type for investors (according to 60 per cent of participants), undoubtedly due to their resilience during the pandemic, high-profitability and low-cost base and their flexibility to shift to the medium and long-term rental sectors.

On the other hand, hotels centred around hosting meetings, incentives, conferences and events (MICE hotels), and those located at airports, have reduced in appeal for most investors, given the deeper impact of COVID.

That said, Cushman & Wakefield predicts a return of business travel and events, as the lack of personal interaction created through distant working creates a need for structured meetings and in-person events in the future.

Some investors recognise this, with 21 per cent stating their appetite for acquiring MICE hotels has not altered as a result of COVID.

Location, location, locationWhen asked about geographical locations, the UK & Ireland is the top target region for investors, followed by Germany, the Iberian Peninsula, France and Benelux.

At a city level, Barcelona achieved the highest interest ranking among hotel investors, followed by London, Paris, Amsterdam and Munich, all dominating the top five.

Market recovery

Broken down by market type, leisure destinations (such as Barcelona), are expected to recover faster, with 85 per cent of respondents anticipating performance to fully return to 2019 levels (RevPAR) by 2023.

Regional cities are expected to follow, with recovery anticipated between 2023 and 2024 by 77 per cent of respondents.

Major cities that are frequently more dependent on international travel are anticipated to recover at a slower pace.

Nevertheless, 75 per cent of surveyed investors expect recovery between 2023 and 2024 and 21 per cent in 2025.

As a sector within the hospitality industry, Cushman & Wakefield’s latest results are encouraging for the spa and wellness sector as it indicates investors are still confident and actively investing money into the industry.

Furthermore, with the pandemic shifting people’s mindset about the importance of health and wellness, many of these investors are likely to complete their hospitality offering with spa and wellness facilities.

Sign up for FREE ezines & magazines
Over a third of real estate investors intend to buy more hotels across Europe, according to the latest research from real estate advisory firm Cushman & Wakefield.
SAB,HHR,HOT,RES
2021/THUMB348069_56034_234303.jpg

More News

1 - 15 of 43,448
23 Sep 2021
People should concentrate on exercise and staying fit – rather than dieting and weight loss – when it comes to cutting the risks of living ... More
23 Sep 2021
The Themed Entertainment Association (TEA) has established an official presence in China, with a company registered in Shanghai. TEA Business Consulting (Shanghai) Co is a ... More
22 Sep 2021
Sibec Europe, scheduled to take place in Cologne, Germany, from 2 to 5 November 2021, has been cancelled. In a statement, the team behind the ... More
22 Sep 2021
Plans have been revealed for a US$400bn city which could be the home for up to 5 million people in the US. Billionaire investor Marc ... More
22 Sep 2021
Swim England has warned that 2,000 swimming pools could be lost forever unless the government and local authorities "act immediately" and invest in replacing or ... More
22 Sep 2021
Sports Minister, Nigel Huddleston, has joined gym-goers this morning to kick-off the annual National Fitness Day, with thousands of free activities taking place across the ... More
Miha Bodytec GmbH
Miha Bodytec GmbH
21 Sep 2021
A new high-end workspace, designed for the use of personal trainers, coaches and other health and wellness professionals, will open in central London in November. ... More
21 Sep 2021
VAT reform, adjustments in business rates and a fitness-led high street regeneration push could see the UK's fitness sector gain 5 million more paying members ... More
20 Sep 2021
Peloton has completed the merging of its commercial operations with Precor, the equipment brand it acquired earlier this year. The new, expanded Peloton Commercial division ... More
20 Sep 2021
Half of UK adults aren't happy with their physical fitness levels, according to a study by Savanta ComRes. A poll of more than 2,000 adults ... More
17 Sep 2021
Temporary measures brought in to support businesses in the UK from insolvency during the pandemic will be phased out from 1 October, the government has ... More
17 Sep 2021
Nadine Dorries has replaced Oliver Dowden as the Secretary of State for Digital, Media, Culture and Sport in the UK – becoming the 10th person ... More
FIBO Exhibition
FIBO Exhibition
16 Sep 2021
In a major move against the gym market, Apple has revealed a number of upgrades to its Fitness+ platform, coinciding with the launch of its ... More
16 Sep 2021
Patients treated for stress in the Belgian capital Brussels will be offered free visits to museums, as part of a three-month trial designed to rebuild ... More
15 Sep 2021
Physical activity professionals in England will soon be able to access free, one-to-one learning with Google to get their digital marketing strategies in line with ... More
Les Mills
Les Mills
1 - 15 of 43,448
Les Mills International
Les Mills International