Southend-on-Sea Borough Council is backing a new tourism campaign to attract more visitors to the seaside town.

The 'On Sea' campaign builds on the town's name and includes both advertising and marketing material titled 'Dine On Sea', 'Smiles On Sea' and 'Events On Sea'.

The first phase of publicity material using the new branding is being distributed to rail stations, through local accommodation providers and information points, as well as being available to view on www.visitsouthend.co.uk.

The campaign is a joint project by the council, University of Essex, South Essex College, Essex Police and Southend Together - a local strategic partnership.

This year marks the completion of a number of major infrastructure changes in th town, designed to enhance the tourism offer. These include a new seafront lighting scheme, an improved beachfront pedestrian area, new hotels and ease of access improvements by both road and rail.