Niels Sherry to head up De Vere Deluxe team

Niels Sherry is to join the De Vere Deluxe group as its Chief Operating Officer.

Sherry will head up the newly appointed executive team that will drive the repositioning of the Deluxe brand and operations across nine hotels – many with spas – including the Cameron House Hotel Resort in Loch Lomond, Scotland, and The Grand in Brighton, UK.

The group is also planning a new Spanish Deluxe hotel and spa called Roda Resort in San Javier, Murcia, which will be completed in 2009.