Image: The new concept is inspired by Marilyn Monroe

Niki Bryan, founder of Niki Bryan Spa Management Company, has partnered with former president of world wide operations at Walt Disney Parks and Resorts, Al Weiss, to launch Marilyn Monroe Spas.

The themed concept will include spas, salons, nail boutiques and "other concepts" located around the world through a licensing agreement with Authentic Brands Group.

Orlando, Florida-based Niki Bryan Spas, the management team which has served in excess of 10 million spa goers across North America, will operate the new company.

The first Marilyn Monroe Spa concepts will start rolling out during the third quarter of 2012. Bryan said the brand will be "one of the most exciting concepts" within the global spa industry.

"Matching the allure and glamour of Marilyn Monroe with the beauty and spa industry is a natural fit and I am thrilled to join Al Weiss on this business venture," said Bryan.

Weiss said: "Without a doubt, the Marilyn Monroe brand is one of the strongest, most iconic brands around. This is an incredible opportunity that will surely make an indelible impact on the spa industry."

Nick Woodhouse, chief merchandising and marketing officer with Authentic Brands Group, added: "Coupling the glamorous appeal of Marilyn Monroe with the luxurious indulgence of spa and beauty makes for a very promising partnership."

Bryan will be co-chair and CEO of Marilyn Monroe Spas LLC and Weiss will be co-chair.

Details: www.marilynmonroespas.com

Image: Marilyn Monroe (TM, C) 2012 Renaissance Road, Inc.