Noel Asmar Group launches new textile recycling initiative for hotels and spas
Leisure Opportunities
Job search
Job Search
see all jobs
Latest job opportunities
star job
Peppa Pig World of Play
Competitive Salary
Schaumburg, IL, USA
Sunwing
Competitive
Cancún, Quintana Roo, Mexico
Swimming Tales
Competitive
Rayleigh, Essex, UK
PureGym
100% of your PT earnings
Nationwide, United Kingdom

Noel Asmar Group launches new textile recycling initiative for hotels and spas

Job opportunities
KUN Sports
£3,000 - £4,100 / month (tax free)
location: Riyadh, Saudi Arabia
Fairmont Sonoma Mission Inn & Spa
Competitive
location: Sonoma, CA, USA
Sunwing
Competitive
location: Cancún, Quintana Roo, Mexico
more jobs

Uniform manufacturer Noel Asmar Group has launched a new sustainability initiative, Hospitality Lifecycle, a textile recycling programme for hotels and spas.

Hospitality Lifecycle is an initiative to provide hotels and spas access to practical, cost-effective solutions to safely and securely dispose of used uniforms, robes, towels, and sheets through global recycling experts. It will begin like Noel Asmar Group’s North American partner, Debrand.

The programme is tailored for both small and large properties, regardless of whom they purchase their textiles from, and end-to-end services are provided by Debrand on a cost-per-pound basis.

The move is motivated by the textile industry’s negative carbon footprint, and the vast amount of textiles that are sent to the landfill or incinerator around the world each day.

“Gone are the days when you can dump product in landfills without environmental and financial costs.” said Noel Asmar, CEO of Noel Asmar Group.

Through the new programme, spas and hospitality companies can box and ship their products directly to Debrand, with no minimums or maximums. Debrand then weighs, processes and sorts the textiles, and also provides a monthly or quarterly report to the company.

Asmar said recycling old textiles from the hospitality and spa industry isn’t a simple task, due to the quantity of textiles used and the fact that many use mixed fibres in order to withstand repeat wear and washings. Items such as bare zippers, buttons and accessories also need to be removed, sorted and managed.

Asmar said she recognised the responsibility to find sustainable and creative ways to manage her company’s own textile waste, including damaged apparel, fabric bolt ends, and notions, and partnered with Debrand for an ‘out-of-the-box’ solution.

Throughout this process, Asmar began to ask properties what they were doing with their expired uniforms, and it soon became clear that most companies don’t have established policies for end-of-life textiles.

Asmar was committed to finding a one-stop service provider for hotels and spas to manage their textile waste, and partnered with Debrand to bring Hospitality Lifecycle to life within the US and Canada. She hopes to find similar partners in different regions around the world.

“With an intimate knowledge of textile recycling capabilities and innovation, Debrand understands the challenges and barriers facing the apparel and textile industries,” said Asmar. “They are committed to extend the useful life of recycled goods and look for creative ways to use the recycled product.”

Many products are upcycled to create dog beds, filler for furniture cushions and insulation for walls.

"With the textile industry being one of the largest contributors to global pollution, industry stakeholders such as the hospitality sector have an incredible opportunity to collaborate and spark significant change,” said Amelia Eleiter, VP business services for Debrand. “Debrand is proud to partner with the Noel Asmar Group on the launch of Hospitality LifecycleTM, a program built to provide the industry with a simple, sustainable and necessary solution to textile waste.”

Noel Asmar Uniforms also recently won the ISPA Innovate Award for its collection of sustainable uniforms made from recycled plastic bottles.

For more information, please contact [email protected]

Sign up for FREE ezines & magazines
Uniform manufacturer Noel Asmar Group has launched a new sustainability initiative, Hospitality Lifecycle, a textile recycling programme for hotels and spas.
SAB,CAS,EVT,PHR,ECO
imagesX/THUMB343378_704261_458146.jpg

More News

1 - 15 of 42,475
21 Feb 2020
Boutique fitness operator Barry's is entering the indoor cycling market with Barry's Ride – a new concept set to launch in the US this month ... More
21 Feb 2020
Getting fit together could be the secret for a long happy relationship. A new study has shown that two thirds (66 per cent) of British ... More
21 Feb 2020
Plans for an £11m (US$14.2m, €13m) extension to The Gobbins, a famous cliff-face path at Islandmagee, County Antrim, Northern Ireland, have made significant progress, according ... More
21 Feb 2020
Not-for profit leisure operator Circadian Trust is partnering with NHS GP surgeries in Gloucestershire to launch a local initiative which helps and supports people with ... More
21 Feb 2020
Creating an "unforgettable first museum experience for children" is the aim of the V&A Museum of Childhood in London, which has announced it will close ... More
20 Feb 2020
ukactive has launched two major new reports as part of its Business Intelligence service. The first product is a new series of quarterly business reports ... More
MyZone
MyZone
20 Feb 2020
The annual Sweat event kicks off in London today (20 February), offering the UK's fitness industry a platform to discuss the future trends within the ... More
20 Feb 2020
Boutique boxing gym brand BXR London has revealed plans to open its second site at Battersea Power Station. Set to open in 2021, the 14,000sq ... More
19 Feb 2020
Spa operator, Champneys, has come to an out of court agreement with West Sussex County Council in the UK, in relation to charges brought against ... More
19 Feb 2020
The government's post-Brexit plans to stop "low-skilled workers" from entering the UK has been described as "disastrous for the hospitality sector". The Home Office has ... More
19 Feb 2020
National governing bodies of sport (NGBs) have reported a rise in commercial revenue during 2019 – indicating a potential resurgence in corporate sponsorship. According to ... More
18 Feb 2020
A new museum, dedicated to the smaller craft used by the Royal Navy in both world wars, is set to open in Gosport, Hampshire, in ... More
EMD UK
EMD UK
18 Feb 2020
Rising workplace stress among employees has led companies to increase their investment in incentives as rewards – with wearable fitness gadgets among the most popular ... More
18 Feb 2020
David Lloyd Leisure is facing prosecution by Leeds Council over alleged health and safety breaches, following the death of a three-year-old boy in 2018. Rocco ... More
17 Feb 2020
Millwall FC has revealed designs by AFL Architects for the proposed redevelopment of its stadium, The Den, to make it "fit for Premier League football". ... More
Alliance Leisure
Alliance Leisure
1 - 15 of 42,475