Three counties in North Wales have joined forces for a new campaign designed to promote the area as a tourist destination.

Local authorities in Denbighshire, Wrexham and Flintshire (collectively known as the North Wales Borderlands) are working together in a bid to provide a boost to local businesses and to safeguard jobs which rely on the region's tourism industry. The partnership is also hoping to develop niche tourism areas with the potential for growth during 2009.

Denbighshire Council's lead member for regeneration, David Thomas, said: "In 2007, tourism was worth an estimated £334m to the combined local economies of Denbighshire, Wrexham and Flintshire. "That shows the kind of money we're talking about and visitors play a huge part in bringing wealth into the area."