With online marketing taking the restaurant trade by storm, becoming the most cost effective and successful way to boost a restaurant profile, the launch of a UK-wide series of Online Marketing Workshops by the Livebookings Network gives the know-how from a selection of top industry experts.

Run in two-hour time slots and co-ordinated to complement a restaurant's daily service periods, the workshops which are free to BHA/RA members will engage modern thinking to provide workable, practical guidance on the topic of online marketing. What's more, they are free for members of the Livebookings Network and selected partners.

This month's workshop takes place on Thursday 24 April, in London and will see E-mail Marketing, Search Engine Marketing and Effective Web Design hot on the agenda.

E-Mail Marketing will be addressed by Matthew Kirby, UK Managing Director of Fishbowl Marketing (www.fishbowluk.com) - which provides on-demand email marketing software solutions and professional services to 28,000 restaurant locations in North America and Europe - who will look at ways to e-mail existing restaurant customers, capture valuable data and deliver promotions. He will also discuss campaign building, results analysis and customer relationships.

Search Engine Marketing will see Warren Cowen, Chief Executive Officer of Greenlight (www.greenlightsearch.com) reveal the basics and benefits of search engine optimisation for those restaurants hungry to attract traffic to their websites and capture custom as a result of improved search engine rankings.

Finally, Effective Web Design will be delivered by Keith Davie, Creative Director of Salad Creative (www.saladcreative.com), specialists at creating fresh, functional websites, with clients in the restaurant sector. Delegates will learn about the implementation of effective web design, the importance of maintenance and how to maximise opportunities brought about by the site.

London Workshop: 
E-mail Marketing, Search Engine Optimisation, Effective Web Design

Date: Thursday 24 April

Time: 9.30am for coffee, croissants and networking. 10am start.

Venue: Slug and Lettuce, 80-82 Wardour Street, London, W1F 0TF

Cost: *FREE to Livebookings Network members £25+VAT for non-members

To book:

Web: www.livebookings.co.uk/workshops Tel: 020 7934 9270


Email: [email protected] Keep an eye on the Livebookings website for up-and-coming workshop dates announced in your area. 
Visit www.livebookings.co.uk

Photograph: Matthew Kirby, UK Managing Director of Fishbowl Marketing