Nespresso Professional UK
Nespresso Professional UK
Nespresso Professional UK
Leisure Opportunities
Job search
Job Search
see all jobs
Latest job opportunities
Brio Leisure
£35,745pa + excellent benefits
Chester and Frodsham
star job
Pendle Leisure Trust
£Competitive + fabulous benefits package
Nelson, Lancashire
Everyone Active
Competitive rates of pay
South Oxhey Leisure Centre, Watford
University of Leeds
£37,099 - £44,263pa + generous pension + benefits
Leeds
City of London Corporation
£35,663 - £39,805pa + Local Govt Pension + benefits
Epping Forest, London

Orangetheory sees potential for 10,000 studios worldwide

Orangetheory Fitness tells HCM it sees potential demand for 10,000 units worldwide
The company has “massive expectations” for the UK and Europe
Japan is also a growth market
A merger is currently underway with Self Esteem Brands
Job opportunities
Brio Leisure
£35,745pa + excellent benefits
location: Chester and Frodsham, United Kingdom
more jobs

Orangetheory Fitness has 'massive expectations' for growth in the UK and Europe and sees potential demand for up to 10,000 studios worldwide, says CEO, Dave Long, in the latest edition of HCM magazine.

“We have massive expectations for the development of Orangetheory Fitness in Europe and the UK,” he says. “I’m excited about international expansion, because that’s a decades-long project with so much we can do year after year. And I’m excited about the potential to impact more people through healthcare partnerships, by removing cost as a barrier to participation.”

Founded in 2010, Orangetheory Fitness grew to 1,000 locations by 2018 and currently has 1,540 locations across 23 countries. The lion’s share are in the US and Canada, but Long says expansion is ramping up.

There will be at least four more studios in London by the end of 2025 and 16 outside of the capital by the end of 2026. Spain is set to be the biggest growth market in Europe for 2024, with five more clubs planned this year.

“We’re eyeing two or three European cities to open flagships in 2024 or early 2025, with existing and potential new partners. For these sites, we might consider joint venturing, as they will drive brand visibility in Europe,” he says.

Slow to recover from the pandemic, Canada is now back on track, with eight to 10 locations planned and a key partner in Latin America is opening five to seven new this year.

“The other rapid growth market will be Japan," says Long. "They’ve really figured out the localisation of the model and have an extremely strong fan base. We won’t open lots of new studios there in 2024, but it will be a set-up year for really rapid growth from 2025. This is a market that could accommodate hundreds of units.”

The long-term goals is 10,000 units globally, at which point international markets will be three to five times the size of the US for the business. “It’s going to take a long time – a decade or more – but that’s the long-term goal,” says Long.

Long's interview coincides with the announcement of Orangetheory Fitness merging with Self Esteem Brands (SEB) to form a US$3.5 billion business, .

Speaking in HCM last year, Self Esteem Brands' CEO, Dave Mortensen, said the company also has plans for 10,000 units.

While the merger is ongoing each company will operate independently. The search for a new CEO is underway and when they're eventually appointed, Long and Mortensen – along with SEB co-founder, Chuck Runyon – will move to the board.

Sign up for FREE ezines, news alerts & magazines
Related news

Orangetheory taps into strength training boom - launches Strength 50 class

07 Sep 2023
Orangetheory Fitness is tapping into the strength training trend with Strength 50, a new 50-minute ...

Dave Long tells HCM Orangetheory is targeting aggressive expansion

14 Feb 2023
Dave Long, co-founder and CEO of Orangetheory Fitness, has told HCM the boutique fitness franchise ...
Orangetheory Fitness has 'massive expectations' for growth in the UK and Europe and sees potential demand for up to 10,000 studios worldwide, says CEO, Dave Long, in the latest edition of HCM magazine.
HAF,FIT,IND,PTS,FRN,PHR
2024/THUMB352853_848106_633578.jpg

More News

1 - 15 of 67,993
22 Jun 2024
Nike and recovery brand, Hyperice, have partnered to create two tech-driven recovery products – a vest and boots – ahead of Paris 2024. The partners say they ... More
22 Jun 2024
Boutique operator Heartcore is paying damages to a violinist whose career was cut short following an accident during a class in 2019. Maya Meron suffered ... More
21 Jun 2024
Conde Nast’s iconic fashion and lifestyle publication Vogue has created a list of 100 of the world's leading spas, known as the Global Spa Guide. ... More
21 Jun 2024
Belgian retail giant, Colruyt Group, is challenging the status quo of the fitness industry in Belgium. A third-generation family business, which started as a bakery ... More
21 Jun 2024
Results are in for the latest Good Spa Guide (GSG) consumer survey, with this year's findings categorised into five life stages to better understand different ... More
21 Jun 2024
The 2024 Global Wellness Summit (GWS) is set to make a splash in Scotland from 4-7 November, with the theme “A Watershed Moment for Wellness”. ... More
21 Jun 2024
According to a year-long study, offering financial incentives to people to encourage them to lose weight is effective and could be a low-cost solution to ... More
20 Jun 2024
Xponential Fitness has appointed sales and franchise expert, Mark King, as CEO, to take the company forward following Anthony Geisler’s abrupt exit in May. King ... More
20 Jun 2024
Fitness influencer and karate champion, Anna Lewandowska, has announced the launch of a multi-concept boutique in Barcelona called Edan Studios based on HIIT, Pilates and ... More
20 Jun 2024
Turkish hospitality group Maxx Royal Resorts has launched a new upscale coastal retreat on Türkiye's Bodrum peninsula, complete with a large 4,500sq m destination spa. ... More
19 Jun 2024
Victoria Brownlie, the British Beauty Council’s chief of policy and sustainability, has been named in King Charles’ Birthday Honours 2024 for her services to the ... More
19 Jun 2024
The Health & Fitness Association (formerly IHRSA) has announced Singapore-based attorney and international industry advocate, Sean Tan, as its senior representative in Asia. In the ... More
19 Jun 2024
With the UK General Election imminent, industry strategist, Martyn Allison, says it’s time for the sector in the UK to stop asking for money and ... More
19 Jun 2024
Global restaurant brand, Subway, has teamed up with GB Basketball, Breaking GB and Skateboard GB to promote physical activity in these three emerging sports. The ... More
19 Jun 2024
A new retreat focused on helping people lead longer, happier lives is launching on the Japanese island of Okinawa. As one of the world's five ... More
1 - 15 of 67,993
Nespresso Professional UK
Nespresso Professional UK