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Outlook 'looking up' for London's restaurants
A new survey of more than 300 restaurants across London has revealed that more than half of the capital's eateries expect to see an increase in takings during 2010, compared with last year.
Despite tough trading conditions, nearly 90 per cent of those questioned as part of Business Link's Restaurant Barometer for London said they are planning to maintain or increase staff levels over the coming months. However, poor weather conditions during January meant that many owners - 49 per cent of participants - reported a decline in takings, when compared with the same period last year.
Ashley de Safrin, business advisor for the hospitality sector at Business Link, said: "Despite a slow January, prospects are looking up for the restaurant sector. 2010 should give rise to increasing trade through more targeted marketing and innovation by restaurant owners. "Success in 2010 will be about innovation and development. For example, the 2010 World Cup is fast approaching and restaurants will have the perfect opportunity to be inventive."
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