Pure Leisure Group (PLG) has unveiled its proposals for a new £9.5m leisure complex at the 240-acre (97.1-hectare) Billing Aquadrome holiday park in Northamptonshire.

The park has already undergone widescale upgrade works since it was acquired by PLG two years ago, and it is now hoped that the first phase of the new facility will be ready to open in September 2009 subject to planning consent. Under plans outlined by the leisure group, Billing Aquadrome's new complex, which has been designed by Leeds-based architect, GIA, will include an indoor swimming pool, a gym, a sauna and a steam room, as well as a 'Lazy River' ride.

The first phase of the development will see a total investment of £5m by PLG, which is owned by John Morpeth. The project's second phase is set to feature a nightclub, a new reception area, an amusement arcade and a bar. A spokesperson for PLG said that the scheme was a "modi operandum" for the company, capitalising on an economic situation that has led to holidaymakers looking to spend less without giving up their leisure time.

PLG recently announced plans for a £3.5m complex at its Fell End caravan park near Milnthorpe in the Lake District. It is expected that the centre will be ready to open in June 2009.