PSG targeting men through sport
Fitting Exposure and Brandspace, subsidiaries of Promotion Space Group (PSG), have announced an exclusive deal with the indoor and outdoor football centre company Powerleague.
Encompassing 468 pitches in 43 centres, the two companies will advertise brands such as Burger King through a variety of methods including posters and product sampling.
It is claimed that those who advertise in Powerleague centres will be able to reach up to 130,000 people a week, with 97 per cent of them being male.
In April 2009, Brandspace signed a deal with Sports Revolution to manage promotional activity for brands in sporting venues such as Stamford Bridge, Anfield and seven Guinness Premier League rugby grounds.
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