Paramount Hotels and GOCO team up to create wellness brand for new hotels
Following its announcement earlier this year that it will create 50 Hollywood-themed hotels over the next few years, Paramount Hotels has teamed up with consultancy GOCO to create a new wellness brand to be featured at each property.
Paramount Hotels & Resorts CEO Thomas van Vliet said: "We'll have our own wellness and fitness concepts and our own food and beverage concepts, which will be a mix between our Paramount-themed concepts and specialty dining where we'll work together with chefs from California."
A joint development between Dubai-based Damac properties and Paramount Hotels & Resorts, the first ever Paramount Hotel & Residences is currently being built in Dubai and is set to open in 2015.
The US$1bn project will feature a 540-room luxury hotel as well as more than 1,400 units of serviced hotel residences.
The GOCO-designed wellness brand is set to make its debut at the Dubai hotel.
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