Leading sales and marketing specialist Paul Woodford has recently joined total leisure services company Alliance Leisure.

Woodford, with over 16 years fitness industry experience, has merged his own successful sales and marketing consultancy with Alliance in order to bring his extensive knowledge in public and trust sector sales and marketing in-house to the company.

Woodford takes on the new role of Head of Alliance Support Division and will be working closely with National Partnership Manager John Leaver to offer total sales, marketing and retention solutions to over 150 sites throughout the UK.

Woodford comments: "This is an excellent opportunity for me to bring my expertise to a leading company which continues to grow from strength to strength. I am looking forward to working with John Leaver and the rest of the team to provide a service to the sites that will provide them with the skills and materials to build their business."

Renowned for his interactive and dynamic style of training he intends to initiate change in all those that attend his courses and plans to inspire people to maximise every opportunity to achieve continued sales success.