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Perspire Sauna Studio signs 28 new US franchise deals

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We’ve seen a surge in interest for our brand over the last couple of years as entrepreneurs are recognising the need for more wellness services in their communities following the pandemic
– Lee Braun

Perspire Sauna Studio, the infrared and red light therapy (RLT) sauna franchise, has reported a record-breaking first quarter in 2022.

The wellness company announced it has signed 28 franchise agreements since the beginning of January, the most it has ever signed in one quarter.

In February, Perspire also celebrated its debut in Arizona with the opening of the Gilbert studio, bringing the total number of locations open to 22.

These newly-signed deals will bring the brand to nine new US states in the coming years including Kansas City, MO; Houston, TX; San Antonio, TX; Phoenix, AZ; Orange County, CA; Park City, UT; and Bozeman, MT, among other cities.

The franchisees behind these deals come from a variety of backgrounds, including multi-unit franchise owners.

"We’ve seen a surge in interest for our brand over the last couple of years as entrepreneurs are recognising the need for more wellness services in their communities following the pandemic," said Lee Braun, founder and CEO of Perspire.

"Perspire is ready to meet that need. We’re excited to help our new franchisees achieve their entrepreneurial dreams and help every person that walks into our studios become the healthiest version of themselves with our cutting-edge infrared saunas."

To support the impending growth, Perspire has hired and promoted several key players at its corporate office.

Cory Lyons has been promoted to VP of franchise development, Shery Christopher will join the leadership team full-time as an executive VP and Rachel Johnson has been brought onto the team as accounting manager.

Perspire's announcement also follows a banner year of growth in 2021.

Last year, the company opened eight new studios, including flagships in Chicago, Charlotte, and West Des Moines, and awarded 60 new franchise locations.

Combined with the 28 deals secured this past quarter, Perspire has signed 80 franchise agreements in total – with 23 studios currently in development.

More about Perspire Sauna Studio

Founded in 2010 in Southern California, Perspire focuses on elevating the mind and body wellness of its guests, offering an experience that is personalised to each individual.

The experience has demonstrated the ability to improve sleep, boost immunity, burn calories, reduce inflammation or simply offer a space for people to allow their minds and bodies to feel better.

Across the brand's 22 open studios, more than 1 million sauna sessions have been hosted since the company's founding, and the franchise is on track to reach 2 million this year.

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Perspire Sauna Studio, the infrared and red light therapy (RLT) sauna franchise, has reported a record-breaking first quarter in 2022.
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