The International Health, Racquet and Sportsclub Association (IHRSA) has teamed up with six other industry organizations to form a new research partnership, called The Physical Activity Council (PAC).

The aim of PAC will be to create a single set of data which "accurately measures" interest in fitness activities, competitive team sports, individual pursuits and general recreation.

It will also look to identify key trends in sports, fitness, and recreation participation.

The six partners working together with IHRSA on PAC are the National Golf Foundation (NGF); Snowsports Industries America (SIA); Sporting Goods Manufacturers Association (SGMA); Tennis Industry Association (TIA); The Outdoor Foundation; and the United States Tennis Association (USTA).

Joe Moore, president and CEO of IHRSA, said: "Credible research is essential as we work on initiatives to increase physical activity levels worldwide."

The launch of PAC coincides with the first piece of research conducted by the partnership, which shows that 104 million Americans are frequently involved in a high or medium-calorie burning activity.

The report, based on an online survey of 40,000 people, also revealed the decision to participate in many activities is largely motivated by consumers who want more 'value' from the time they spend working out, playing sports, and engaging in recreational experiences.

The next report to be released by PAC will be the Sports, Fitness, and Recreation Participation Overview (2010 edition). Each partner in the study will also produce and release more detailed reports on their specific areas of interest.