Planet Fitness has announced changes to its leadership team to support the company's strategic goals

From 3 March, Bill Bode, currently division president, US franchise, will move into the newly-created chief operating officer role and will oversee operations for both franchise and corporate clubs. Reporting to CEO, Colleen Keating, Bode will be responsible for bringing to life the company's non-intimidating, high-value member experience.

Jennifer Simmons, currently division president, corporate clubs, will move into the newly-created chief strategy officer role and be responsible for ensuring a data-driven approach to support strategy and identify emerging trends.

These management team changes follow new appointments announced earlier this year. Chip Ohlsson joined the company as chief development officer to strengthen the franchise network and lead strategic growth initiatives.

Brian Povinelli also joined as chief marketing officer to oversee global marketing initiatives, strengthen the brand's leadership position and expand access to fitness and wellness for all.

"As we position Planet Fitness for growth in 2025 and beyond, we remain focused on executing our strategic imperatives – redefining our brand, enhancing member experience, refining our product and optimising our format, and accelerating club openings,” says Keating.

“To enhance our ability to do so, we have built out our management team and are refining its structure to capitalise on efficiencies and leverage leader expertise. Our goal is to better promote our key growth drivers – members and clubs – support our culture of accountability, and work more efficiently and effectively. As a team and organisation, we are focused on delivering on our mission, and ultimately delivering significant value for our franchisees, members, and shareholders."

Planet Fitness is one of the largest and fastest-growing franchisors and operators of fitness centres in the world in terms of members and locations. As of December 31 2024, the company’s franchises had approximately 19.7 million members and 2,722 clubs in 50 states, the District of Columbia, Puerto Rico, Canada, Panama, Mexico, Australia, and Spain.