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Planet Fitness reveals Colleen Keating as its next CEO

Stephen Spinelli, chair of the board of Planet Fitness has named Colleen Keating as the company's new CEO
She will take up her position on 1 June 2024
The appointment makes Keating one of the most senior women in the sector globally
She has a hospitality background, having worked at InterContinental and Starwood
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University of Brighton
£23,144 to £25,138pa
location: Brighton, East Sussex, United Kingdom
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Planet Fitness has a new CEO – Colleen Keating. She will take up the position on 10 June.

The announcement follows a search which began with the ousting of former CEO, Chris Rondeau on 16 September last year.

Shareholder, Craig Benson, has been covering the role in the interim and will remain on the board.

A hotelier by background, with three decades of experience in hospitality, real estate, operations and franchise management, Keating has held senior positions with InterContinental Hotels – including filling the role of COO, Americas – Davidson Hotels & Resorts and Starwood Hotels & Resorts, where she was senior VP of franchise operations and compliance, North America and senior VP of operations, north region.

In 2020, she was appointed CEO of FirstKey Homes, a single-family rental home property management company in the US, where she’s been leading the strategic direction of the business, driving scalable growth.

The appointment makes Keating one of the most senior women in the sector.

"I’ve long admired the Planet Fitness brand and could not be more excited to dig in and help the company reach its fullest potential," she said. "I’m eager to hit the ground running as we position the business for sustainable growth and value creation."

"Colleen's appointment is the culmination of an extensive search process,” said Stephen Spinelli, chair of the board. “Her deep operational knowledge, strategic mindset and understanding of large-scale franchise operations and consumer-facing brands made her stand out among the candidates we considered.

“She has a proven track record of building results-oriented teams and instilling cultures that put a premium on operational excellence and rigour, which we believe will be additive to Planet Fitness,” said Spinelli.

The Company will discuss Colleen Keating's appointment, along with its first quarter financial results on its earnings call on Thursday, 9 May 2024, at 8:00am Eastern Time (GMT 1.00am).


Various Planet Fitness locations in the US are currently receiving bomb threats following an incidentinvolving a trans member in Alaska.

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Planet Fitness has a new CEO – Colleen Keating. She will take up the position on 10 June.

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