Pontin's owner, Ocean Parks, has revealed plans to invest £50m in developing and refurbishing its holiday centres across the UK in a bid to increase tourism.

The initial stages of the development scheme will see the refurbishment of all entertainment, catering and bar facilities to coincide with the launch of a improved entertainment programme and menus. Holiday centres at Brean Sands near Burnham-on-Sea, Somerset, and Prestatyn Sands in Denbighshire, North Wales, will undergo a complete refurbishment of accommodation facilities subject to planning approval.

Following the initial refurbishment of facilities, centres at Camber Sands, Sussex, and at Southport, Merseyside, will be redeveloped and rebuilt in line with the company's vision for the future of integrated holiday centres. Meanwhile, the Pakefield Holiday Centre near Lowestoft, Suffolk, will be doubled in size. Ian Smith, chief executive of Ocean Parcs and Pontin's, said: "We are tremendously excited about the investment planned for the development of our Pontin's Holiday Centres and the employment and tourism revenue that will be generated."

Clarke Osbourne, property director, added: "We have been working on our next generation of holiday centres for more than nine months, and I think that the results of this careful design strategy will be very well received."