Alcohol charity Drinkaware has called on pubs to support its new £100m 'Campaign for Smarter Drinking', designed to encourage responsible drinking among people aged between 18-24 years old.

The campaign is launched alongside new research from the charity, which shows that 32 percent of young adults claim they don't need advice about alcohol, despite the fact that over the past year 23 per cent have been ashamed of their appearance when drunk. The research also revealed that 25 per cent have not known how they got home, 31 per cent have blacked out, nine per cent have been in a fight and nearly half - 48 per cent - have vomited due to drinking too much.

Pubs, bars, phoneboxes, supermarkets and off licences will carry campaign posters, drink mats, stickers and shelf strips offering tips for responsible drinking. The campaign's 'Why let good times go bad?' logo and strapline will also be featured on 13 million products including neck labels on bottles, cans and multi-packs. Also linked to the campaign - funded by the drinks industry in conjunction with the government - will be free pints of water offered in pubs, bars and clubs to encourage young adult drinkers to pace their drinking, while staff in pubs, off-licences and supermarkets will be educated in alcohol awareness.