Pure Gym reveals trial of global franchise model
Leisure Opportunities
Job search
Job Search
see all jobs
Latest job opportunities
Derby City Council
£26,511 - £29,577pa
Derby
University of East Anglia
£21,233pa
UEA Sportspark, Norwich
star job
Real Live Leisure Company Ltd
£36,000 - £40,000 + bonus + excellent benefits
Ulverston, Cumbria
Edinburgh Leisure
£48,801 pa
Edinburgh
Coach Gyms
£15k basic + commission + Bonus
Leeds / Harrogate, UK

Pure Gym reveals trial of global franchise model

Job opportunities
Edinburgh Leisure
£48,801 pa
location: Edinburgh, United Kingdom
BSIX Brooke House Sixth Form College
£18,039 + £4,095 London weighting
location: Clapton, London, United Kingdom
Real Live Leisure Company Ltd
£36,000 - £40,000 + bonus + excellent benefits
location: Ulverston, Cumbria, United Kingdom
more jobs

Budget operator, Pure Gym, has revealed it’s trialling a franchise offering to grow the brand globally.

Speaking at the Fit Summit in Singapore today (5 May 2020), Pure’s chief strategy officer, Francine Davis, said the company is looking for master franchise partners in countries such as China, India, and Japan. She said Pure was testing the model and the first couple of deals had already been agreed.

Davis explained the move is part of Pure’s expansion strategy, saying: “We could see many areas across the world that are underserved by good quality, low-cost fitness with no contract models. We think Pure Gym has a successful model we can transport into other areas of the world and this has led us to create this franchise offering.”

She said Pure had considered expanding with direct development, but ruled this out as too high risk and has looking at the option of going down the franchising route instead, as these opportunities are areas the company has no experience: “We may know the environments,” she explained, “But we don’t know the infrastructure and don’t have people on the ground.

“We want to work with master franchises rather than individuals,” said Davis, “As we’re not set up to deal with individual franchisees. We’re looking for strong partners that are well capitalised and have good real estate experience.”

Davis said Pure believes its model is well-differentiated, saying: “Anyone can build a gym – wherever you go around the world, the physical proposition is similar – maybe different wall covering or different kinds of equipment – however, it’s the things you overlay that really move you up a level in terms of success.

"This includes things such as the technology-led operating model and the ability to manage and optimise revenue and yield, which gives a good return on capital and high margins and ratios.”

She said that pre-COVID, Pure had a roadmap to get 500 clubs open in the UK and to expand globally through acquisition and franchising.

Pure was on-track with this earlier in the year, having acquired Fitness World in January to kick off its international ambitions, before the pandemic struck.

She addressed the issue of the company not currently having an income stream, due to closures, saying: “ One might say, having a no-contract gym business is not the best thing right now, but we believe the market will come back and come back even stronger for our low-cost offering, due to the increased focus on fitness and health."

Davis said Pure has a team of 50 in-house developers working on its website and app and that the app already has features built in to indicate the number of people using the gym at any one time. This means once the clubs re-open, consumers will be more confident to use them, as they can see the number of people working out via their app before deciding to attend.

She predicted people will also use the gyms more at off-peak times coming out of lockdown, ‘flattening the curve’ of peak time usage, and optimising Pure Gym's long opening hours.

Sign up for FREE ezines & magazines
Budget operator, Pure Gym, has revealed it’s trialling a franchise offering to grow the brand globally.
PTS,HAF,FIT,IND
2020/THUMB345440_968053_419825.jpg

More News

1 - 15 of 43,531
01 Dec 2021
Boxx has launched a new generation punch bag and smart punch trackers that work with an app to bring expert training, tracking and studio-quality sessions ... More
01 Dec 2021
The Global Wellness Institute (GWI) and BBC Storyworks have struck up a partnership to create a digital film series exploring the true meaning of wellness. ... More
01 Dec 2021
The global wellness economy will grow by 9.9 per cent annually and reach US$7trn by 2025, according to new research by the Global Wellness Institute ... More
01 Dec 2021
Inclusive Fitness Boston, a health club created specifically for those with disabilities and their families, is launching a new programme to provide greater access to ... More
30 Nov 2021
The Women in Fitness Association (WIFA), is partnering with Sport Alliance to undertake a survey on gender diversity, equity, equality and inclusion in the fitness ... More
30 Nov 2021
A fully demountable stadium, designed by Fenwick Iribarren Architects and built from shipping containers, is now open and ready to host games during the FIFA ... More
Mark Anthony Personal Training Ltd
Mark Anthony Personal Training Ltd
21 Nov 2021
Location and cost are the top considerations for consumers when it comes to choosing a health club – while concerns about being around unvaccinated people ... More
26 Nov 2021
Two leading museum operators in the UK have partnered with an augmented reality specialist to present holographic exhibits and experiences for students around the world. ... More
26 Nov 2021
Increases in COVID-19 cases across Europe are forcing governments to introduce restrictions, which is having an impact on some parts of the Continent's health and ... More
26 Nov 2021
Exercise has been found to increase levels of endocannabinoids – cannabis-like substances produced by the human body – which in turn helps reduce inflammation and ... More
26 Nov 2021
People suffering from mild depression should be offered exercise, mindfulness, therapy or meditation before medication, such as antidepressants. New draft guidance, published by the National ... More
25 Nov 2021
Total Fitness plans to launch a new-style health club model, with plans already in the development stages, according to Total Fitness CEO, Sophie Lawler. Speaking ... More
Floors 4 Gyms / TVS Sports Surfaces
Floors 4 Gyms / TVS Sports Surfaces
25 Nov 2021
Fitness operator Crunch Fitness says it's continued its recovery from lockdowns, with membership levels across its franchised estate now exceeding pre-pandemic levels. Crunch said that, ... More
25 Nov 2021
The City of Madrid could become one of the healthiest in the world if plans by the council come to fruition. The local government has ... More
24 Nov 2021
Luxury health club operator, Third Space, has opened the doors to its latest club in Mayfair, London. Designed by Virgile & Partners Architects, the club ... More
Les Mills
Les Mills
1 - 15 of 43,531
Technogym
Technogym