Budget club operator Pure Gym will open a new site in Smethwick, West Midlands later this month.

The new gym, located at the Windmill Shopping Centre, will open its doors on 26 August and will be open to users 24 hours a day.

The Pure Gym concept is based on not having traditional membership contracts but rather offering users full access for a £15 monthly payment and a £20 joining fee.

The Smethwick gym will be fully air conditioned and includes a wide range of cv, strength and circuit equipment as well as a variety of group exercise classes for an extra fee.

The new fitness club will also be one of the first in Birmingham to offer Bodycore vibration training platforms.

Peter Roberts, chief executive of Pure Gym, said: "In the current economic climate, people from all walks of life are watching their budgets and we are offering a package to customers at a competitive and affordable price, with the added bonus of 24 hour access, seven days a week.

"Many people commit to costly subscriptions that cover facilities they never use, but we are keeping things simple with the focus on cv and fitness machines and the opportunity to work with highly trained personal trainers for added motivation.

"Membership is processed online and by setting up a monthly direct debit. There isn't a lengthy contract to agree to and we also offer a money back guarantee.

Pure Gym now operates sites in Wolverhampton, Sheffield, Leeds, Manchester, Edinburgh and Glasgow.

Earlier this year, the company confirmed plans to open 24 new sites across the UK over the next two years, following a £10m investment in the company.

The plans were announced after a successful fundraising effort by Magenta Partners - led by principal investor and retail entrepreneur Tom Singh.

There are currently six sites in the pipeline, with Aberdeen, Belfast and Derby among prospective Pure Gym locations.