Pure Sports Medicine plans expansion outside London
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Pure Sports Medicine plans expansion outside London

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London still presents opportunities, but we’re also actively looking outside the capital
– Simon Davine

Simon Devane, CEO of sports injury clinic Pure Sports Medicine, has revealed plans to take the brand outside of London – hinting that the company might also grow its integrated fitness offering.

Speaking to Health Club Management, Devane said the business "is set up for growth".

"Our strategy from the outset was to develop a strong footprint in London, which we have now done," Devane said.

"London still presents opportunities, but we’re also actively looking outside the capital, which may include further expansion of our integrated health club model."

Launched in 2003, Pure Sports Medicine specialises in the prevention, diagnosis and treatment of musculoskeletal (MSK) and sports injuries.

It currently runs seven clinics in London, offering a range of services to "restore people to full function" after injury and to improve their general health, fitness and wellbeing.

In 2009, the company launched a 50/50 partnership with David Lloyd Leisure Raynes Park, where it set up an integrated clinic within the club.

To read the full interview with Devane, click here for the September 2018 issue of Health Club Management.

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Simon Devane, CEO of sports injury clinic Pure Sports Medicine, has revealed plans to take the brand outside of London – hinting that the company might also grow its integrated fitness offering.
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