Budget gym operator PureGym has reached agreements to open 24 new fitness centres in key locations throughout the UK.

The announcement follows the recent acquisition of Pure Gym by buy-out firm CCMP Capital Advisors, which gave PureGym a £50m injection to accelerated its roll out plans.

The group has used the investment to acquire six sites in London, five in Manchester, and two each in Edinburgh, Glasgow, Leeds and Liverpool, as well as others to be announced.

Peter Roberts, founder and chief executive of Pure Gym, said that in addition the group are planning to open a further 20 gyms throughout the UK by the end of 2014.

“We are delighted to have acquired a further 24 sites. With an equity base of £135m and a profitable and thriving business, Pure Gym offers the best covenant to landlords in our sector.”

The PureGym concept is based on affordable fitness and offers users 24/7 opening hours, more than 40 fitness classes a week, low monthly membership rates, and no fixed contract.

Earlier this year, as a result of its expansion plans, the company appointed Stephen Rought Whitta group acquisitions director.

Founded in 2009, Pure Gym currently has over 50 locations and more than 260,000 members.

It is backed by Magenta – the private-equity firm of New Look founder Sir Tom Singh.