QHotels launches £70,000 campaign to promote revamp
To launch the £10m refurbishment of the Queens Hotel in Leeds, QHotels has unveiled a £70,000 advertising campaign.
The initiative is centred around five words: Reconsider, Refreshed, Remarkable, Renewed and Revisit.
To launch the campaign, QHotels has spent around £20,000 branding five taxis and eight billboards throughout the city.
To get the promotion underway, the hotel provided free taxi rides in the five branded cabs, on the afternoon of 22 February, for all journeys to a Leeds postcode.
The restoration of The Queens Hotel is part of a £50m investment programme across the eight properties within the QHotels group.
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