Continuum Group, the York-based designer and operator of visitor attractions, is to relaunch as Continuum and drop the brands it currently uses to promote its marketing and design services, including Past Forward and Action Marketing.

The move will also see Juliana Delaney, formerly managing director of Continuum Group’s operations arm, Heritage, promoted to the position of Continuum deputy chief executive.

Kev Smith has been promoted to attractions director, responsible for managing the company’s five attractions – including Mary Kings Close in Edinburgh, Portsmouth’s Spinnaker Tower and the recently opened Oxford Castle – while Ann Gurnell has joined the company as general manager.